Using Digital Marketing to Attract and Engage Multicultural Audiences; Lorena Leonard

The face of America is no longer white. It is composed of an ethnic mix that drives the economy. Whether you’re a business, a solo artist, or a government entity, you must think in multicultural terms in order to grow. This workshop will discuss 1) the importance of marketing to multicultural audiences for personal and/or business growth and 2) will provide the digital tools needed to reach this burgeoning audience.

Summit 2015 coming in May 15,2015

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Greenfield Community College, Greenfield, MA