Search marketing, which consists mostly of SEO (search engine optimization) and pay-per-click (PPC) advertising, is essential to any business because it remains the most cost-effective marketing in most cases. The multitude of options and the growing complexity of each option make step one merely prioritizing by cost-effectiveness. This presentation will give you an executive understanding of the search marketing field, prevent pitfalls, and prioritize the top tactics. The second half will entail Q&A and will review audience members’ websites to find immediate improvements.
Rob Laporte and his firm DISC have specialized in search marketing since 1997, and Rob is the most published author in the top print/web magazine in the field, VisibilityMagazine.com.
This workshop looks at the art that comes together each day to create the local paper and how it’s digital distribution becomes the voice of the community. We will review the capturing and recording of events artistically and how the digital age has modified the craft. Reinig Morris is director of digital marketing, Newspapers of New England