on the conference, have a snack, and continue the networking magic
This workshop looks at the art that comes together each day to create the local paper and how it’s digital distribution becomes the voice of the community. We will review the capturing and recording of events artistically and how the digital age has modified the craft. Reinig Morris is director of digital marketing, Newspapers of New England
ThreshHold Cooperative will introduce their plans for the creation of a cooperatively owned cultural center in Turners Falls. This will serve as starting place to facilitate a conversation about the potential of reclaiming the term social sculpture and asking how we can create spaces that support art and artists as a creative actions within a social context.
2D artists will learn about options for putting artwork on merchandise online (Print on Demand – POD). Find out about different POD choices & the variety of items one can print on. Diane will demonstrate the process of preparing for & listing an item at Zazzle. Where from there depends on participants’ needs – demos of other PODs, choosing a POD, opening a shop, marketing, tagging, prepping are possibilities.
This workshop will be geared for people interested in working with youth, particularly by creating partnerships that provide youth opportunities in the arts for community benefit.
Outline:
1. We will first provide an overview of Youth Action Coalition (YAC) programs and mission. YAC has 5 arts-for-change programs in 3 towns in Western MA. All programs aim to empower youth through art making, social justice education and community engagement. Our 4 pillars are “I AM, I CREATE, I BELIEVE, WE CONNECT”. (15 minutes)
2. We will continue on to describe a few of the partnerships that we’ve created, such as Girls Eye View’s work with the Domestic Violence Task Force, Get Up Get Down’s creation of murals for local businesses, visiting artist programs and youth art exhibits with, at and for local businesses. (15 min)
3. Next, we will outline a framework for thinking through these collaborations by sharing our experience and discussing key considerations. (10 min)
4. Then, we would like to break out into small groups by community or region so that audience members have a chance to brainstorm and come up with potential projects and collaborations. Each group will have a chance to share their idea. (30 min)
5. Last, we will allow time for Q&A (15 min)
The Arts Extension Service is a national arts service organization and has long had its finger on a national pulse. Everywhere we travel, the question from artists is always the same: Why don’t I know about this? This workshop will introduce artists to institutions, thought-leaders to follow, and resources for funding, artist residency, public arts projects, and other educational resources.
This workshop will benefit artists, crafters, and artisans who would like to engage in on-line selling for the first time. The workshop will also aide those who are selling on other marketplace websites who would like to explore Etsy as a selling arena. Participants will gain basic knowledge of opening an Etsy account, creating their first “listing”, and tips for sucessful marketing and promotion.
Montague (with its village of Turners Falls) is the only town in Franklin County to incorporate cultural development into its official economic development strategy. Find out why the town government embraced this approach, what departments spearheaded it, its’ success in a small town in a rural county with limited resources and low population, future plans, challenges, and implementation examples.
Imagining ways to work with new partners in your community engaged cultural projects to build new audiences, new alliances, and new economic development.
Learn to navigate the Recorder to promote your events, businesses and organizations. This workshop will explain the how the use of our local newspaper can benefit artists, businesses and towns with wider exposure, broader participation and more reliable, consistent promotion. George Forcier is managing editor and Adam Orth is features editor of the Greenfield Recorder.