The workshop will describe two signature initiatives of Pro Springfield Media, a nonprofit organization dedicated to changing the conversation about Springfield. This 501(c)3 was formed by TSM Design, a marketing and brand development firm. We believe artists/businesses and municipal leaders will find the workshop informative.
The face of America is no longer white. It is composed of an ethnic mix that drives the economy. Whether you’re a business, a solo artist, or a government entity, you must think in multicultural terms in order to grow. This workshop will discuss 1) the importance of marketing to multicultural audiences for personal and/or business growth and 2) will provide the digital tools needed to reach this burgeoning audience.
This discussion / workshop will look at what it takes to create a Word Festival
and how without the participation of artists, audience, business and municipal leaders it
doesn’t happen. Information as to how the GAWFest was created and works, with emphasis
on artists in the room as to whether their art form lends itself to it’s own kind of festival / public
forum.
We all know that social media is a powerful tool, but who is doing it well? This presentation will show the best ways to use Twitter, Facebook and regular blogging to get your business out in front of a wider audience. Using specific examples of successful Social media promoters we will explore the advanced tools you can use to make it easier and reach more people. Discussion included.
A discussion and presentation about the digital recording revolution and how it applies to muscians, podcasters and others who are interested in setting up a personal recording system.
The workshop will focus on the new technologies of the home recording studio and how musicians can benefit from setting up a home studio. For anyone interested in the recording arts
Tens of thousands visit the small New England Village of Shelburne Falls yearly. How do they do it? Learn from those who make it happen. The Shelburne Falls Area Business Association with the towns of Buckland & Shelburne have a strong ongoing relationship that fosters planning for the future. There’s always challenges, staying ahead of the game is what makes the difference!
This workshop will be geared for people interested in working with youth, particularly by creating partnerships that provide youth opportunities in the arts for community benefit.
Outline:
1. We will first provide an overview of Youth Action Coalition (YAC) programs and mission. YAC has 5 arts-for-change programs in 3 towns in Western MA. All programs aim to empower youth through art making, social justice education and community engagement. Our 4 pillars are “I AM, I CREATE, I BELIEVE, WE CONNECT”. (15 minutes)
2. We will continue on to describe a few of the partnerships that we’ve created, such as Girls Eye View’s work with the Domestic Violence Task Force, Get Up Get Down’s creation of murals for local businesses, visiting artist programs and youth art exhibits with, at and for local businesses. (15 min)
3. Next, we will outline a framework for thinking through these collaborations by sharing our experience and discussing key considerations. (10 min)
4. Then, we would like to break out into small groups by community or region so that audience members have a chance to brainstorm and come up with potential projects and collaborations. Each group will have a chance to share their idea. (30 min)
5. Last, we will allow time for Q&A (15 min)
The Arts Extension Service is a national arts service organization and has long had its finger on a national pulse. Everywhere we travel, the question from artists is always the same: Why don’t I know about this? This workshop will introduce artists to institutions, thought-leaders to follow, and resources for funding, artist residency, public arts projects, and other educational resources.
This workshop will benefit artists, crafters, and artisans who would like to engage in on-line selling for the first time. The workshop will also aide those who are selling on other marketplace websites who would like to explore Etsy as a selling arena. Participants will gain basic knowledge of opening an Etsy account, creating their first “listing”, and tips for sucessful marketing and promotion.
Montague (with its village of Turners Falls) is the only town in Franklin County to incorporate cultural development into its official economic development strategy. Find out why the town government embraced this approach, what departments spearheaded it, its’ success in a small town in a rural county with limited resources and low population, future plans, challenges, and implementation examples.