Imagining ways to work with new partners in your community engaged cultural projects to build new audiences, new alliances, and new economic development.
Learn to navigate the Recorder to promote your events, businesses and organizations. This workshop will explain the how the use of our local newspaper can benefit artists, businesses and towns with wider exposure, broader participation and more reliable, consistent promotion. George Forcier is managing editor and Adam Orth is features editor of the Greenfield Recorder.
Panel discussion with local musicians who have used various formats to raise money for their projects online. Focus on Kickstarter and Indiegogo and the advantages and disadvantages of these and other platforms.
In this workshop, Artisans of WMASS will host a panel to give an overview of who we are and what we do to a blend of artists, businesses and municipal leaders.
AWM is a non-profit organization that serves as a resource and cooperative organization for artists and artisans within Western Massachusetts. We educate and collaborate with our local communities through public art education and highlight the importance of a vibrant creative culture while raising awareness about the community benefits of the creative economy.
We will discuss our focus areas such as our “Buy Local, Buy Handmade” campaign and our public education work. We will also talk about our goals for growth and development. For example, in the future, AWM is interested in creating a mentorship program that pairs high school and college-aged students with established artists. We are also thinking about possibilities for artist scholarships, annual events and demo days, lecture series and skills workshops, visiting artist/school programs and non-
Artists want to share their talents and creativity with the world, but they also want to grow their businesses and protect their works. This seminar will give participants a broad understanding of how the law applies to their arts practice and developing businesses. Artists and entrepreneurs will leave feeling empowered to share and protect their creative work in the public realm.
A presentation of the idea for a new museum in Franklin County, The New England Museum of Art, Craft, and Design. Area art collectors, artists, and other interested parties from the Pioneer Valley area have already begun the initial organizational work to bring this idea to fruition. We see this as a collaborative effort by local individuals, businesses, municipalities, non-profits, schools, and the state.
This workshop will present the LCC program, guidelines, and standard application. It will introduce potential applicants to new funding source, allowing for open dialogue between MCC staff, LCC members and applicants around the granting process. This workshop also highlights accessible grant options benefiting every municipality in MA.
I teach the basic tools of financial literacy to artists and other creatives, using the language and approach that fits this audience. Using case studies, illustrations, and worksheets, I present this often dry and boring (though vital) material in a manner that is accessible, informative, and (hopefully) funny.
I would present a slide show of my photographs, including world news events, local people and businesses in the news, as well as public relations work. I would also talk about lessons learned from the above and tips on how to promote yourself and your work through local and national media outlets.
In this workshop, participants will be coached by a seasoned journalist and award-winning teacher to gain a better understanding of how journalists work. I’ll talk about the similarities and differences in the specific needs of each group and walk them through the process that I use when interviewing to help them feel more comfortable with future press opportunities. Participants will also get tips to tune-up existing PR skills and learn how to prepare essential items for working with the press based on their field by learning:
-The difference between a media kit and press kit and why you need both.
-How to present your best self online and make social media work for you.
-The importance of a press release and the secrets to writing one that gets results.
-Why it’s vital to research the media before starting a conversation with them.
-The do’s and don’ts of when you the media wants to talk to you.
-The different types of interviews and how to navigate them without sinking your ship.
-How to follow-up and make the very best impression to create a relationship.
No more butterflies, second guessing and forgotten thoughts to wake them up in the middle of the night. This workshop will also include a short press release writing activity, fun review game with prizes, and Q&A time.