In this workshop, participants will be coached by a seasoned journalist and award-winning teacher to gain a better understanding of how journalists work. I’ll talk about the similarities and differences in the specific needs of each group and walk them through the process that I use when interviewing to help them feel more comfortable with future press opportunities. Participants will also get tips to tune-up existing PR skills and learn how to prepare essential items for working with the press based on their field by learning:
-The difference between a media kit and press kit and why you need both.
-How to present your best self online and make social media work for you.
-The importance of a press release and the secrets to writing one that gets results.
-Why it’s vital to research the media before starting a conversation with them.
-The do’s and don’ts of when you the media wants to talk to you.
-The different types of interviews and how to navigate them without sinking your ship.
-How to follow-up and make the very best impression to create a relationship.
No more butterflies, second guessing and forgotten thoughts to wake them up in the middle of the night. This workshop will also include a short press release writing activity, fun review game with prizes, and Q&A time.
Wendell Berry wrote “If you don’t know where you are, you don’t know who you are.” Your feelings, experiences and emotions, plus what you know about nature, culture and history, create your ‘sense of place.’ When art is “place-based” or seen through the lens of place, it enriches your life and your region. It helps people focus on what we love and our vision for the future. Explore some prompts and practices to profoundly link your life and your work to the power of place. Your place could be from your past or present. NO experience needed! You’ll leave recharged, with fresh writings and ideas for how to foster a ‘sense of place.