on the conference, have a snack, and continue the networking magic
This workshop looks at the art that comes together each day to create the local paper and how it’s digital distribution becomes the voice of the community. We will review the capturing and recording of events artistically and how the digital age has modified the craft. Reinig Morris is director of digital marketing, Newspapers of New England
ThreshHold Cooperative will introduce their plans for the creation of a cooperatively owned cultural center in Turners Falls. This will serve as starting place to facilitate a conversation about the potential of reclaiming the term social sculpture and asking how we can create spaces that support art and artists as a creative actions within a social context.
2D artists will learn about options for putting artwork on merchandise online (Print on Demand – POD). Find out about different POD choices & the variety of items one can print on. Diane will demonstrate the process of preparing for & listing an item at Zazzle. Where from there depends on participants’ needs – demos of other PODs, choosing a POD, opening a shop, marketing, tagging, prepping are possibilities.
Learn how the Rethinking the Creative Economy action research team cultivated nested networks of artists for regional identity & economic development. See how an online, multi-disciplinary art show can both showcase and acknowledge local artists. (Blended audience)
This workshop will introduce participants to the power of creating and using short personal/public stories for social action. First, we will learn the power of story to inspire and motivate. We will then enter into collaborative story circles where we will begin to build our individual stories. This workshop is for anyone who would like to encourage others to join in volunteering, enrolling, fundraising or citizen advocacy.
The workshop will describe two signature initiatives of Pro Springfield Media, a nonprofit organization dedicated to changing the conversation about Springfield. This 501(c)3 was formed by TSM Design, a marketing and brand development firm. We believe artists/businesses and municipal leaders will find the workshop informative.
The face of America is no longer white. It is composed of an ethnic mix that drives the economy. Whether you’re a business, a solo artist, or a government entity, you must think in multicultural terms in order to grow. This workshop will discuss 1) the importance of marketing to multicultural audiences for personal and/or business growth and 2) will provide the digital tools needed to reach this burgeoning audience.
This discussion / workshop will look at what it takes to create a Word Festival
and how without the participation of artists, audience, business and municipal leaders it
doesn’t happen. Information as to how the GAWFest was created and works, with emphasis
on artists in the room as to whether their art form lends itself to it’s own kind of festival / public
forum.
We all know that social media is a powerful tool, but who is doing it well? This presentation will show the best ways to use Twitter, Facebook and regular blogging to get your business out in front of a wider audience. Using specific examples of successful Social media promoters we will explore the advanced tools you can use to make it easier and reach more people. Discussion included.