Summit 3 – 2012 – Program

Locations of each session will be assigned by March 15th. Registered participants will be notified.

Click here to download a printable PDF.

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[tab title=”FRIDAY, March 23rd – Day 1″]

[alert color=”orange”]7:00-7:30[/alert]

Franklin County Chamber of Commerce Breakfast Registration-Greenfield Grille

(All Summit attendee’s are invited ($10), pre-registration encouraged, walk-ins accommodated as space allows)
(LATEST: Space appears to be filled based on pre-registrations – Please call the FCCC (413-773-5463) for possible waiting list)

[alert color=”yellow”]7:30-9:00[/alert]

Franklin County Chamber of Commerce Breakfast

Arts + Business in Partnership: Fostering our Local Economy-Greenfield Grille

The Fostering Art and Culture Project Takes over the Program-this session will remind you why you and your staff signed up for the summit or make you wish you did! Oh, and door prizes!!


Meri Jenkins-Program Manager, Adams Arts Program, Massachusetts Cultural Council
Peter Kageyama-Keynote Speaker, Author and Creative Summit Expert
Matthew Glassman-Board of Directors of the Network of Ensemble Theatres and Co-Creator, Double Edge Theatre
Dee Schneidman-Research Manager, New England Foundation for the Arts
Erica Wheeler-Singer/Songwriter and Founder of the Soulful Landscape Program

[alert color=”orange”]8:00-9:00[/alert]

Creative Economy Summit 3 Registration-Pushkin Gallery

[alert color=”orange”]9:15-10:45[/alert]

Creative Economy Summit Opening Session

Welcome, Introductions, Thanks and Keynote Speaker-Second Congregational Church
Greenfield Mayor William Martin and Amy Shapiro, Chair of the Fostering Art and Culture Project
Keynote-Peter Kageyama with special guest Erica Wheeler

[alert color=”orange”]11:00-12:30[/alert]

Intellectual Property

How to protect inventions, literary and artistic works, and symbols, names, images, and designs used in business and arts.
Attorney Leah Kunkel-Entertainment Law: Music and Film, Adjunct Professor at Western New England Law School
Attorney Paul Rapp-Entertainment Law: Visual and Music, Adjunct Professor at Albany Law School
Attorney Peter Irvine-Intellectual Property Law: General

QR Codes-What is that thingy??

Looking to add a “wow” factor to your marketing mix? Think QR codes. Join us for this interactive workshop to learn the latest in mobile marketing by exploring the benefits, best practices, and effective uses of QR codes. Bring your cell phones!
Ashley Sulock-Director of Marketing + Communications, Berkshire Chamber of Commerce

Our Brilliant Neighborhoods

Easthampton, Brattleboro, Turners Falls and Greenfield
Making Things Happen; a panel of local communities that have incurred the joy, pain and amazing outcomes of working together with Art, Government + Business.

Moderator – Dee Boyle-Clapp-Director of Arts Extension Service, UMass Amherst
Burns Maxey-Coordinator for Easthampton City Arts (ECA+)
Jean Pierre Pasche-Owner, Eastmont Framing and Art in the Orchard organizer
Doug Cox-Founder of Brattleboro-West-Arts, President of the Arts Council of Windham County and owner of Cox Violins
Lisa Davol-Director of Turners Falls RiverCulture
Frank Abbandanzio-Administrator for the Town of Montague, MA
Becky George-Events Manager, Franklin County Chamber of Commerce

NEFA Cultural Calculator

The Arts and its impact on the bottom line of our local, regional and national budgets.
Dee Schneidman-Research Manager, New England Foundation for the Arts

[alert color=”yellow”]12:30-2 Lunch[/alert]

[alert color=”orange”]2:00-3:15[/alert]

Beginner Bloggers Unite!

Newbie workshop on setting up blogs and word press sites.
Kala Williams-Former Professor of Art at Onondaga Community College and current wellness and yoga instructor

For the love of Franklin County

Hands on workshop coordinating artists, businesses and community leaders in a take away project.
Peter Kageyama-Recovering Attorney, Entrepreneur, World Traveler, Author, Certified Innovation Coach, Tedx speaker and creative communities’ rock star

Connection & Communication: It’s a Whole New World!

How has the online, virtual world changed the fundamental nature of the way artists connect and communicate with their buyers and collectors? Advanced session on the real power of a website, how not to waste your time on social media, the Blog-Connection and what it can do for your art and business, plus strategies and systems to keep buyers and collectors for a lifetime.
Dr. Ariane Goodwin-writer, art-career coach, entrepreneur and founder of the smARTist-Telesummit, a wildly popular, professional development online conference for visual artists.

You, On TV!

GCTV studio open sessions for ideas about making promo videos for artists and businesses.
Scott MacPherson-Artist and Station Manager for Greenfield Cable Access Television

[alert color=”orange”]3:30-4:45[/alert]

Building YOUR brand and using social media to do it!

This session is for intermediate users of Twitter and facebook for marketing and branding purposes.
Max Hartshorne-Travel Website Publisher with just under 12K Twitter followers, an 8 year veteran of daily blogging and founder of

Where, Why and How the Arts Intersect with Business

Salon Style discussion; Topic One: Arts, Gentrification and community divide; Topic Two: Myth that Arts are for the Elite.
Dan Farrell-Producer of Antiques Roadshow and Partner in Enservio Select, Inc.

Corporation + Art = Collaboration

An inside look at a corporate art program from the corporation, artist and client view to create a strong visual impact.
Debra Avery-EDAC, Interior Design Specialist, Hospital of the Future, Baystate Health
Carla Santia-Art Consultant, specializing in Medical facilities and developer of a web directory for artists
Peter Kitchell-Fine Artist, 40 years of experience in art for medical facilities

Common Ground

The challenges of businesses and artists are very much the same; equipment, budgets, space, employees, sourcing raw materials, pricing, customer satisfaction. What kinds of collaborations make sense (and dollars)?
Helena Fruscio-Creative Economy Industry Director at Commonwealth of Massachusetts

You, on TV! (Continued)

GCTV studio open sessions for ideas about making promo videos for artists and businesses.
Scott MacPherson-Artist and Station Manager for Greenfield Cable Access Television

[alert color=”orange”]5:00-7:00[/alert]

Guerilla Art/Networking/Music Cash bar and delectable’s.

Any Artist who lives or works in Franklin County is encouraged to bring one select piece of their art for display at our evening social/networking soiree! The exhibit will be available for general viewing between 5-7pm. For space purposes we can only accept pieces that can be easily hung or placed on a pedestal. This includes framed pieces, sculpture, craft and jewelry. (Please be sure to check the box in the registration page if you are planning to bring work).

[highlight color=”purple”]Disclaimer: Artists are responsible for identifying artwork to include Artist name, town you live in, title, materials used, price (if for sale) or additional information. Art work can be accepted anytime on Friday before noon at the Pushkin registration table by checking in with a FACP volunteer. Artist agrees to allow FACP volunteers to handle artwork with the understanding they are doing so without bonding or insurance. The gallery will have full time staff monitoring the Art Show during hours of the summit. Items may be picked up immediately after the exhibit on Friday or on Saturday by 5:00pm. Items not picked up will be at owners risk if left at the gallery or removed by FACP.[/highlight]

[tab title=”SATURDAY, March 24th – Day 2″]
[alert color=”yellow”]8:00-9:00[/alert]

Registration for Summit, Coffee, Tea and Milling About

[alert color=”orange”]9:00-10:30[/alert]

This was No Accident

Strategic Alliance examples from across the region of relationships between artists and business that have proved beneficial to the bottom line of both and how they were born.

Moderator – Matthew Glassman, Double Edge Theater
Judie Teraspulsky-Owner of Judies Restaurant, Amherst
Donna Eastabrooks-Fine Artist
Nan Parati-Owner of Elmers Store and The Inn at Norton Hill, Ashfield
Elliot Mitchell-Founder of Vermont Digital Arts & Technical Director at Infrared 5
Lou Leelyn-Owner of Lou’s Upcycles and President of Artisans of Western Mass
Diane Perlman-Executive Director of Berkshire Film and Media Commission
Evan Gregg-Owner of Location Reservoir and film location scout

[alert color=”orange”]11:00-12:30[/alert]

Are you in the top 10?

Focus on Search Engine Optimization for your website. It’s a must if your website is your main source of promotion.
Positronic Dave (Caputo)

UPSTREAM-The cash flow spawning

Your tackle box session: Creating budgets and finding money under rocks.
Amy Shapiro-Business Assistance Director-Franklin County Community Development Corporation

Press Ready 101

Basic Strategies and tips for businesses and artists on how to prepare for media opportunities.
Sarah Platanitis-Freelance Writer and Photographer and owner of Anselblue Design Studio

Who I am and what we can do for you?

The Creative Industries office and its relationship to the arts and business in MA.
Helena Fruscio-Director-Creative Economy Industry of the Commonwealth of Massachusetts

It all started with a BIG IDEA!

Models and services provided by existing organizations living the dream of embracing arts and culture at the core of their business.

Moderator – Terry Byrne, Program Director at the Cambridge Center for Adult Education
Katie Richardson-Owner of Katie Ray Arts and Spark! Art Share Coordinator
Joan Rockwell-Principal in Landscape, Architecture, Planning and Historic preservation
Erica Wheeler-Singer/Songwriter and Founder of the Soulful Landscape Program
Hannah Jarrell-Ensemble member and Development Associate, DoubleEdge Theatre
Rob Allen-Owner of Allen Marine Tours, Alaska

[alert color=”yellow”]12:30-2 Lunch[/alert]

[alert color=”orange”]2:00-3:15[/alert]


Lessons from a cultural exchange to the artistic, progressive and environmentally conscious city of Hamburg, Germany. Discussion includes the Riverscaping Project’s four upcoming design build public art projects in Turners Falls, Holyoke, Hadley and Springfield as examples of artists innovatively addressing a community challenge.
Lisa Davol-Director of Turners Falls RiverCulture
Thom Long-Asst. Prof. of Architecture + Design at Hampshire College/Riverscaping Director
Frank Sleegers-Asst. Prof. Landscape Architecture & Regional Planning, UMASS Amherst

5 Ways Businesses Can Benefit by Partnering with Artists

Highlighting your arts commitments has positive impact on your bottom line. Focus on 5 ways businesses can benefit by partnering with Artists.
Shel Horowitz-Published Author and International Speaker on Affordable, Ethical and Green Marketing

Stress? Nah, Not Me-HA!

Roll your shoulders, not your eyes. Recharging at work!
Kala Williams-Former Professor of Art at Onondaga Community College and current wellness and yoga instructor

Emily Dickinson Goes Virtual, Viral and Va Va Vroom

The Little White House Project on its way around the world and the 16 year old who is driving it.
Peter Krasznekewicz-Deerfield Academy Junior and Arts Organization Entrepreneur

Far and Wide:  EXPAND your Market

Learn about 2 popular models of online stores. An overview of various online shops and how to market them. Get an understanding of your choices and how to assess them.
Diane Clancy-Visual Artist and Owner of Diane Clancy’s Art

Ready, Set, Shoot!

Using just the right images makes your business and art rise above the fray. This session will discuss the best way to see and be seen. Get key information about learning to photograph better and discover that professional photo services are not scary but a necessity and learn that better photos = more revenue! 
Beth Reynolds-owner of base camp photo

[alert color=”orange”]3:30-4:45[/alert]

Must be Present to Win!

The BIG feedback session; the opportunity to help evaluate 2012 and plan for 2013. Your voice will be heard!
Door Prizes-super secret, but you will want to be there.

Moderated by Mary Claire Powell-Poet, Writer, Photographer and Professor at Lesley University
and Helena Fruscio-Director, Creative Economy Industry of the Commonwealth of Massachusetts

[alert color=”yellow”]5:00-8:00 [/alert]


Social Networking/Dancing/Wamajama
Creative Drinks and knee bouncing, toe tapping to the Strawberry Apple Jam Band to close out the summit-Pushkin Gallery-Downtown Greenfield, Come say “See ya later” to your new contacts!

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Click here to download a printable PDF.

The conference for photographers and designers.

Greenfield, MA - May 15, 2015