I teach the basic tools of financial literacy to artists and other creatives, using the language and approach that fits this audience. Using case studies, illustrations, and worksheets, I present this often dry and boring (though vital) material in a manner that is accessible, informative, and (hopefully) funny.
I would present a slide show of my photographs, including world news events, local people and businesses in the news, as well as public relations work. I would also talk about lessons learned from the above and tips on how to promote yourself and your work through local and national media outlets.
In this workshop, participants will be coached by a seasoned journalist and award-winning teacher to gain a better understanding of how journalists work. I’ll talk about the similarities and differences in the specific needs of each group and walk them through the process that I use when interviewing to help them feel more comfortable with future press opportunities. Participants will also get tips to tune-up existing PR skills and learn how to prepare essential items for working with the press based on their field by learning:
-The difference between a media kit and press kit and why you need both.
-How to present your best self online and make social media work for you.
-The importance of a press release and the secrets to writing one that gets results.
-Why it’s vital to research the media before starting a conversation with them.
-The do’s and don’ts of when you the media wants to talk to you.
-The different types of interviews and how to navigate them without sinking your ship.
-How to follow-up and make the very best impression to create a relationship.
No more butterflies, second guessing and forgotten thoughts to wake them up in the middle of the night. This workshop will also include a short press release writing activity, fun review game with prizes, and Q&A time.