This workshop is intended for anyone — artists, businesspeople, civic leaders and staff, and the general public — who wants to become more comfortable, proficient and effective at public speaking. When your goal is to persuade, inform, entertain or inspire an audience, your focus, and your audience’s attention, should be on your message, not you. Audience participation in this session is encouraged.
The City of Pittsfield in Berkshire County has transformed itself from the “hole in the donut” to a bustling creative hub in less than a decade through a strong focus on creative placemaking and cultural revitalization, and we’re still in progress. The role of city gov’t & the establishment of an Office of Cultural Development was key. We’ll tell you how it all happened. Anticipated audience: Blend.
The face of America is no longer white. It is composed of an ethnic mix that drives the economy. Whether you’re a business, a solo artist, or a government entity, you must think in multicultural terms in order to grow. This workshop will discuss 1) the importance of marketing to multicultural audiences for personal and/or business growth and 2) will provide the digital tools needed to reach this burgeoning audience.