The City of Pittsfield in Berkshire County has transformed itself from the “hole in the donut” to a bustling creative hub in less than a decade through a strong focus on creative placemaking and cultural revitalization, and we’re still in progress. The role of city gov’t & the establishment of an Office of Cultural Development was key. We’ll tell you how it all happened. Anticipated audience: Blend.
The face of America is no longer white. It is composed of an ethnic mix that drives the economy. Whether you’re a business, a solo artist, or a government entity, you must think in multicultural terms in order to grow. This workshop will discuss 1) the importance of marketing to multicultural audiences for personal and/or business growth and 2) will provide the digital tools needed to reach this burgeoning audience.
We all know that social media is a powerful tool, but who is doing it well? This presentation will show the best ways to use Twitter, Facebook and regular blogging to get your business out in front of a wider audience. Using specific examples of successful Social media promoters we will explore the advanced tools you can use to make it easier and reach more people. Discussion included.