Press Ready 101; Sarah Platanitis

In this workshop, participants will be coached by a seasoned journalist and award-winning teacher to gain a better understanding of how journalists work.  I’ll talk about the similarities and differences in the specific needs of each group and walk them through the process that I use when interviewing to help them feel more comfortable with future press opportunities.  Participants will also get tips to tune-up existing PR skills and learn how to prepare essential items for working with the press based on their field by learning:

-The difference between a media kit and press kit and why you need both.
-How to present your best self online and make social media work for you.
-The importance of a press release and the secrets to writing one that gets results.
-Why it’s vital to research the media before starting a conversation with them.
-The do’s and don’ts of when you the media wants to talk to you.
-The different types of interviews and how to navigate them without sinking your ship.
-How to follow-up and make the very best impression to create a relationship.

No more butterflies, second guessing and forgotten thoughts to wake them up in the middle of the night.  This workshop will also include a short press release writing activity, fun review game with prizes, and Q&A time.

Summit 2015 coming in May 15,2015

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Greenfield Community College, Greenfield, MA